Welcome

I am a digital strategist based in Toronto Canada, with achievements in managing complex project developments and a record of delivering business excellence and transformation across a variety of industry sectors over the last 18 years.

A passionate and inherently technologically entrepreneurially focused professional with proven achievements in directing and managing Innovation groups, digital marketing communication and digital innovation for many brands. A senior thought leader with specific focus on payments, mobile strategy, creating and implementing marketing strategy for product developments and a record of delivering business excellence and transformation across a variety of industry sectors over the last 18 years.

Experience in Retail, Proptech, Banking, Agency, Telecom, Non-profit, Software Development, Automotive and Media.

Extensive experience with executing digital marketing plans and liaising with marketing, client stakeholders and IT teams both offshore and local.

Thought leader with proven track record of creating business strategies and implementing roadmaps with resulting significant growth in revenues facilitated by unique technical and marketing knowledge mix.

Profit driven and passionate about finding innovative ways to integrate existing business structures while leveraging external partners to realise increased profitability and loyalty for clients through traditional channels and technologies such as IoT.

Experience in the origination, structuring, building local and offshore teams, forecasting and delivery of projects encompassing change management, focusing on improving effectiveness increased market placement and code production. Working on a corporate mandate throughout my career.

18 years’ experience in Human Factors, creating innovation practices within large organizations, Human Computer Interaction (HCI), usability, requirement analysis, process re-engineering, usability testing, task analysis, and field research.